Resources
Field notes
On account intelligence, depth over coverage, and selling Data & AI into enterprise accounts.
Playbook
The use case is where the deal lives
The deal lives at the real, named use case: the specific initiative a team is building, the person who owns it, and the angle that makes you relevant.
ReadMethod
Read accounts by what they're building
Read an enterprise account by its live Data & AI use cases: the initiatives in flight, the people who own them, and the evidence behind each one. The work itself, and who owns it.
ReadPerspective
The depth you cannot buy at scale
Breadth and depth trade against each other by construction. The named use case layer exists only when you go deep on one market at a time, and that is what makes depth a moat.
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